AppsFlyer Raises $1 Billion Series E at $2.7 Billion Valuation
AppsFlyer, a marketing analytics platform, closed a $1 billion Series E at a $2.7 billion post-money valuation with minority stakes from Moloco, Google, Meta, and Unity. CEO Oren Kaniel said the company is eyeing the public markets.
AppsFlyer closed a $1 billion Series E funding round at a $2.7 billion post-money valuation, sources familiar with the matter told Axios. The San Francisco-based marketing analytics platform tracks which digital ads drive mobile app downloads and in-app purchases, acting as an independent measurement layer for advertisers.
Moloco, Google, Meta, and Unity each took minority stakes in the round, CEO and co-founder Oren Kaniel confirmed to Axios, though he declined to comment on specific deal terms. Previous backers include General Atlantic, Salesforce Ventures, Pitango VC, Goldman Sachs, and DTCP. AppsFlyer has now raised $1.3 billion in total funding since its 2011 inception, per Crunchbase.
Continue reading
3 more paragraphs for subscribers.
Free readers get a daily preview and the weekly long-form. Premium unlocks every brief in full, AM & PM editions, alerts, and the archive.