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Wendy's Shares Surge 25% on New CFO Hire, Meme-Stock Interest

Wendy's stock jumped more than 25 percent Wednesday after the company named former Potbelly executive Steven Cirulis as chief financial officer, drawing retail trader attention to the turnaround story.

Wendy's stock rose more than 25 percent on Wednesday, with trading halted at one point, after the company announced former Potbelly executive Steven Cirulis as chief financial officer [2]. The surge came as retail investors targeted the 56-year-old restaurant chain as the latest turnaround play, following the appointment of a new CEO and CFO with restructuring credentials [1].

Cirulis joins Wendy's from Potbelly, where he served as a senior executive, and brings experience navigating operational challenges in the quick-service segment. The CFO appointment follows the recent hiring of a new chief executive, both of whom are described as turnaround experts [1]. The dual leadership change signals management's intent to address operational headwinds and recapture market share in the competitive burger category.

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