Comscore Integrates Proximic Audiences Into Amazon DSP for CTV Targeting
Comscore (NASDAQ: SCOR) made its Proximic contextual and ID-free Predictive Audience segments available natively in Amazon DSP, enabling advertisers to activate privacy-forward targeting across connected TV, web, and mobile inventory.
Comscore (NASDAQ: ) integrated its Proximic contextual and ID-free Predictive Audience segments natively into Amazon DSP, the company announced June 24 [1]. Advertisers using Amazon's demand-side platform can now activate Comscore's privacy-forward targeting across connected TV, web, and mobile inventory without leaving the Amazon interface.
The integration involves Proximic by Comscore, the company's contextual intelligence unit, making its proprietary audience segments available as first-party data inside Amazon DSP. Comscore characterized the segments as "ID-free," meaning they do not rely on third-party cookies or persistent device identifiers. No financial terms, minimum commitments, or revenue-sharing arrangements were disclosed in the announcement.
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