Ultra-high net worth households hold $22.5 trillion in investable assets, 25% of U.S. total
Households with $20 million or more in financial assets held $22.5 trillion of investable assets as of 2024, accounting for nearly 25% of all U.S. investable assets—up from a 10% share in 2010, according to Cerulli Associates. The 442,000 households (0.3% of the U.S. population) are attracting increased attention from financial advisors seeking stable, prestigious clientele.
Households with $20 million or more in financial assets held $22.5 trillion of investable wealth as of 2024, accounting for nearly 25% of all U.S. household wealth, up substantially from a 10% share in 2010, according to data from Cerulli Associates released this week.
About 442,000 households met the ultra-high net worth threshold, representing approximately 0.3% of the U.S. population, the consulting and market research firm reported. The concentration of wealth in this segment has driven financial advisors to compete for ultra-wealthy clients, who offer both stable assets and prestige, according to Vlad Golyk, a partner at McKinsey & Co. who leads the firm's wealth management practice in North America. "High net worth is the holy grail in many ways," Golyk said. "The money is sticky, and there's prestige as well."
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